CPAA Theatres Development Co., Ltd
“CPAA Theatres” is a modern, international and comprehensive theatre chain initiated, managed and operated by CPAA Theatres Ltd., a subsidiary of China Arts and Entertainment Group Ltd.(CAEG). It serves as a professional platform for theatre and performance management, marketing, producing and artistic exchanges. In December 2009, CPAA Theatres was formally established under the support and guidance of the Publicity Department of the CPC Central Committee, Ministry of Culture and Ministry of Finance of the People’s Republic of China. Afterwards, a grand opening ceremony was held in Guangzhou on May 9, 2010. Since 2021, as one of the four major sections of CAEG, it is managed by Bauhinia Culture Group Corporation Limited.
Adhering to the policy of “marketization, standardization, intensification and branding,” CPAA Theatres is committed to promoting a streamlined operation mode that covers “creation, production, performance, management and service” and put forward “Ten Major Projects,” namely ideological construction, system construction, theatre development, creative production, brand building, Belt and Road project, culture and tourism integration, talent training, platform construction and capital operation. So far, CPAA Theatres has formed five major platforms concerning the theatre and performing arts industry: 1) the operation platform dominated by 20 directly-managed theatres and 70 affiliated theatres at home and abroad; 2) the international exchange platform with the Silk Road International League of Theatres as its core; 3) the content platform led by Performance Operation Center of CPAA Theatres, Beijing One World Culture Communication Co., Ltd. and CPAA One Dream Co., Ltd.; 4) the information and ticketing platform centered on CPAA Ticket China Co., Ltd.; and 5) the service platform for business consultation and construction planning of large-scale cultural facilities with CPAA Engineering Consulting Co., Ltd. as its core.
CPAA Theatres takes “cooperation, mutual benefit, self-control, win-win, hard work, diligence and proud” as its philosophy and continues to expand its business. It strives to expand its theatre chain, operate and independently produce high-quality productions, promote brand building and increase its influence in the cultural industry at home and abroad, and help Chinese performing arts to “go global.”
CPAA Theatres strives to develop “five-sphere theatres” characterized by “high productivity, excellent marketing, leading brand, centralized management and high technology.” By March, 2023 it has owned 20 directly-managed theatres at home and abroad, and 70 affiliated theatres distributed in 27 provinces, cities, autonomous regions and municipalities of China. The 20 directly-managed theatres are: Guangzhou Opera House, Daning Theatre, Gansu Grand Theatre, Banlam Grand Theater, Shandong Grand Theatre, Dezhou Grand Theatre, Huafa & CPAA Grand Theatre, Beijing Tianqiao Performing Arts Center, Foshan Grand Theatre, Anshan Grand Theatre, Quanzhou Grand Theatre, Taizicheng Resort Grand Theatre, Permaisuri Zarith Sofiah Opera House, Bay Opera of Shenzhen, Chengdu CPAA & Huatian Arts Center, Shunyi Grand Theatre, Dongfang Grand Theatre and Pingtan International Performing Arts Center, Chengdu X Live, and CDHT-CPAA Grand Theatre (listed in chronological order of contract signing).
Over the past decade, CPAA Theatres put great weight on the Guangdong-Hong Kong-Macao Greater Bay Area. Starting form Guangzhou, it has now operated a cluster of theatres in that region, with Guangzhou Opera House and Bay Opera of Shenzhen as its flagships, contributing to the cultural construction in the Greater Bay Area.
So far, CPAA Theatres’ total assets under management have exceeded 10 billion yuan. All its directly-managed theatres are cultural landmarks in their respective regions, boasting high-quality facilities and rich experience in organizing large-scale performances and cultural activities. With 140,000 seats under operation and over 5,000 performances being staged every year, CPAA Theatres saw an attendance of 5 million annual audiences.
Giving full play to the advantages of its theatres, CPAA Theatres organizes a large number of excellent performances, art festivals and various kinds of activities every year, including Spring for Chinese Art, Lin Zhaohua Theatre Arts Festival, Guangzhou Art Festival, Young Musicians Piano Festival in the Greater Bay Area, etc., which enrich the regional culture and brands of the cultural industry. CPAA Theatres and its subsidiaries are committed to the operation and promotion of high-quality productions, staging thousands of domestic and foreign high-quality performances every year. In recent years, representative works are musicals Cats, Mamma Mia, The Orphan of Zhao and dance drama The Journey of a Legendary Landscape Painting, The Eternal Wave, Awakening Lion, Confucious, Once, to name but a few.
CPAA Theatres, along with its subsidiaries and directly-managed theatres, place great emphasis on the quality of content. Supported by its comprehensive lines of business, CPAA Theatres boasts a natural advantage in the creation and production of large-scale stage performances. Among them, there were the first original Chinese opera Marco Polo and the original Chinese musical Turandot produced by an excellent creative team with domestic and foreign talents, which became cultural sensations. Marco Polo was produced by one of CPAA Theatres’ subsidiaries, Guangzhou Opera House. After making its world premiere in Guangzhou and Beijing in 2018, it toured Italy in 2019, and launched a special edition in 2020, with good box office results. Marco Polo tries to tell a Chinese story in an international way of expression. This innovative mode of opera production has sparked great interest of its counterparts. People's Daily reported that Marco Polo created a new artistic form, that is, “Chinese story, global narrative; western opera, Chinese singing,” which greatly showcased our “cultural confidence.” Turandot was produced by another subsidiary of CPAA Theatres, Beijing One World Culture Communication Co., Ltd., along with the Italian composer Riccardo Cocciante, interpreting the well-known international IP in a brand-new artistic style and creating a name card for Beijing’s performing arts.
In 2021, CPAA Theatres launched the “Stage Legend of CPAA Theatres”, which aims to create high quality and classic stage-play projects with market value by analyzing and adapting high quality IP. Through all the operation , CPAA Theatres strives to create various derived products and fully realize the value of the IP, building its own production base and brand of content. Based on this “Stage Legend of CPAA Theatres”, CPAA Theatres has successively produced works adapted from literary works such as drama REN SHI JIAN and stage-plays HUO DONG BIAN REN XING and stage-plays Goodfellas in 15 Days. Among them, HUO DONG BIAN REN XING won eight nominations at the 5th Chinese Theatre Awards in 2022, and finally won three awards: Best Play of the Year, Best Investor and Best Director. In the same year, it won the Wenhua Director Prize and Best Young Playwright of the 1st International Drama "Academy Award" (Playwright Award) .
CPAA Theatres devotes itself to art and forms a unique brand image by investing, producing and operating various stage works, producing a series of well-received performances in various cooperative ways, including drama ZHONGNANSHAN, musical Two Times Lotte and musical Chengdu.
The upcoming noteworthy IP productions are musicals Sanxingdui and I Am What I Am, and drama Trident.
In the process of carrying out the “Stage Legends Project of CPAA Theatres” and producing high-quality performances, CPAA Theatres adheres to the principle of balancing economic and social benefits and gradually improves the content incubation mechanism and the innovative supply system of performing arts products, building a good environment for content creation. CPAA Theatres also implements its cultural brand strategy and explores ways for culture to go global, which plays an active role in meeting the needs of the performing arts market, fulfilling people’s cultural expectations and enhancing the influence of Chinese culture.
With effective integration of domestic and overseas performing arts resources of multiple channels and strong marketing capabilities, CPAA Theatres has successfully hosted and undertaken a number of large-scale activities and art festivals, including 2010, 2011 and 2012 Performance and Trade Fair for Outstanding Productions of National Art Troupes; 2012 National Excellent Play Performance; the 1st and 2nd “Haikou in Spring” Tourism Arts Festival in 2011 and 2012; the 6th Migu Music Awards - China Mobile Music Award Ceremony in 2012; the 1st "Ocean China" New Year’s Concert in 2012; the 6th to 8th China International Youth Arts Festival from 2013 to 2015; China (Guangzhou) International Performing Arts Fair and Silk Road International League of Theatres Annual Conference from 2017 to 2022; China International Fair for Trade in Services—China (Beijing) Music Industry Conference from 2018 to 2022.
In October, 2016, under the guidance of the Ministry of Culture and Tourism (former Ministry of Culture), CPAA Theatres proposed the establishment of the “Silk Road International League of Theatres” (SRILT). The league proactively engages in cultural and artistic exchanges and win-win cooperation among countries along the Silk Road. By March 2023, 155 members from 45 countries and regions have joined the league, among which 83 are overseas members and 72 are members from China (including 6 members from Hong Kong and Macau), covering the continents of Europe, America, Latin America, Asia and Africa. The “SRILT” now has become a global large platform for performing arts exchanges and cooperation. So far, SRILT has successfully held six consecutive annual conferences, and has delivered remarkable outcomes in platform construction, brand building, “export and import” of productions, theatre construction consultation, personnel exchange and talent training, and so on.
In the future, CPAA Theatres aspires to become an influential theatre chain with wide coverage, good social and economic benefits and high technology through cross-regional, cross-field cooperation and large-scale, organized operation. It will master effective ways to tell China’s stories to actively increase China’s voice and build a good cultural brand. Apart from strengthening cultural communication within the country, that is, between the Chinese mainland and Hong Kong, Macao and Taiwan, CPAA Theatres will put more effort to promote global cultural exchanges and enhance the international community’s recognition of China’s culture, with the hope of contributing to the development and prosperity of the cultural industry of China and the world.